Insightful Corner

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Consumers are willing to trust businesses they have some kind of stake in — companies that sincerely believe their customers matter. And one of the best ways to demonstrate that your organization fits that bill is to ask for and act on customer feedback Cleared To say that McDonald’s has occasionally suffered from an image problem is an understatement. Recognising the impact that years of damning headlines were doing to their ability to maintain trust in the brand, the burger barons set out to dispel the myths surrounding their food production methods. Honesty is disarming. Try it and see what a difference it makes to your customer trust levels